308M+

Impressions · +121%

+10K

Followers in one quarter · +266%

1.1M

Avg. daily reach · +98%

275K+

Engagements · +235%

FROM THE HOLIDAY CAMPAIGN

Selected work

BYLT · Q4 2025 · HOLIDAY

11 brand collabs, one record quarter

Co-branded giveaways, curated holiday content, and a posting cadence built around holiday moments and sales — scaling reach by repeating what already performed.

308M+ Impressions‍ ‍+10K Followers‍ ‍+235% Engagements

Read the case study →

03 CASE STUDIES

BYLT · Q3 2026 · DENIM LAUNCH

A 2-week launch built on anticipation

An 11-post, format-diverse rollout — Reels for discovery, editorial and fit-guide content for followers. The teaser earned the campaign’s highest reach.

40M Impressions · +224%‍ ‍68K Engagements · +304%

Read the case study →

BYLT · Q1 2026 · DROP 3

Pre-launch teasers that built intent

A week of teaser content ahead of the drop, then aspirational discovery content balanced with product-focused posts to support conversion.

35M Impressions · +25%‍ ‍786K Avg. daily reach · +28%

Read the case study →

BYLT - q3 2026 - Denim launch (2-week Campaign)

Content Strategy

Created a format-diverse social rollout spanning 11 posts, combining editorial imagery, product storytelling, Reels, carousels, hi-res denim fit guide, UGC, and lo-fi content.
Prioritized Reels to expand discovery and put denim content in front of non-followers
Paired discovery content with product-focused and editorial storytelling to give current followers a deeper look at the collection, styling and fit.

Results

5k net new followers
40M Impressions (+224%)
713k Reach (+47%)
68k Engagements (+304%)
Top-performing denim post: The teaser concept generated 18K+ unique viewers, 26 comments, 23 shares and 18 saves, earning the highest reach of the campaign.
The teaser’s performance demonstrated the strength of anticipation-led creative in driving early interest around the collection.
Reels generated 8K–12.5K unique viewers, helping extend denim content beyond BYLT’s existing audience.

BYLT - q1 2026 - Drop 3 campaign (3-week Campaign)

Content Strategy

Implemented a pre-launch strategy by rolling out teaser content in the week leading up to the drop, increasing awareness and intent ahead of launch
Balanced aspirational content to drive non-follower discovery with product-focused content to engage existing audience and support conversion
Leverage high-performing formats (Reels, TikToks, giveaways) to scale reach and engagement during the campaign window

Results

+2k followers (+253%)
35M impressions (+25%)
786k avg daily reach (+28%)
26.4k engagements (+17%)

BYLT - q4 2025 (Holiday)

Results

Drove +10k follower growth in Q4 (+266%) through strategic content and campaign execution
Scaled Instagram reach to 1.1M daily average (+98%) by repeating high-performing content formats, brand partnerships, and timely campaign content
Generated 308M+ impressions (+121%) and 275k+ engagements (+235%)
Ideated and executed high-performing content that significantly increased engagement and audience growth during peak season

Content Strategy

Collaborated with 11 brands to run co-branded giveaways to tap new audiences
Developed curated holiday content to drive holiday conversion, saves, and shares
Aligned posting cadence with holiday moments and sales