Social Strategy & Content Creation

BYLT Basics - q4 2025 (Holiday)

Content Strategy

  • Collaborated with 11 brands to run co-branded giveaways to tap new audiences

  • Developed curated holiday content to drives holiday conversion, saves, and shares

  • Aligned posting cadence with holiday moments and sales

Metrics

  • Drove +10k follower growth in Q4 (+266%) through strategic content and campaign execution

  • Scaled Instagram reach to 1.1M daily average (+98%) by repeating high-performing content formats, brand partnerships, and timely campaign content

  • Generated 308M+ impressions (+121%) and 275k+ engagements (+235%)

  • Ideated and executed high-performing content that significantly increased engagement and audience growth during peak season

BYLT Basics - q1 2026 - Drop 3 campaign (3-week activation)

Content Strategy

  • Implemented a pre-launch strategy by rolling out teaser content in the week leading up to the drop, increasing awareness and intent ahead of launch

  • Balanced aspirational content to drive non-follower discovery with product-focused content to engage existing audience and support conversion

  • Leverage high-performing formats (Reels, TikToks, giveaways) to scale reach and engagement during the campaign window

Results

  • +2k followers (+253% growth) in followers in 3 weeks

  • 34.9M impressions (+25%)

  • 786k avg daily reach (+28%)

  • 26.4k engagements (+17%)

Creative Overview

Vans x Shopbop

Vans x Hibbett

BYLT Basics

ROXY

Previous work (Statics, Reels, TikToks, Stories, etc.)

Lifestyle / Aspirational

Product-focused / Styling

Trend / Humor/ Relatable

Content Series

Camcorder Teasers/BTS