Social Strategy & Content Creation

BYLT - q3 2026 - Denim launch (2-week Campaign)

Content Strategy

  • Created a format-diverse social rollout spanning 11 posts, combining editorial imagery, product storytelling, Reels, carousels, hi-res denim fit guide, UGC, and lo-fi content.

  • Prioritized Reels to expand discovery and put denim content in front of non-followers

  • Paired discovery content with product-focused and editorial storytelling to give current followers a deeper look at the collection, styling and fit.

Results

  • 5k net new followers

  • 40M Impressions (+224%)

  • 713k Reach (+47%)

  • 68k Engagements (+304%)

  • Top-performing denim post: The teaser concept generated 18K+ unique viewers, 26 comments, 23 shares and 18 saves, earning the highest reach of the campaign.

  • The teaser’s performance demonstrated the strength of anticipation-led creative in driving early interest around the collection.

  • Reels generated 8K–12.5K unique viewers, helping extend denim content beyond BYLT’s existing audience.

BYLT - q1 2026 - Drop 3 campaign (3-week Campaign)

Content Strategy

  • Implemented a pre-launch strategy by rolling out teaser content in the week leading up to the drop, increasing awareness and intent ahead of launch

  • Balanced aspirational content to drive non-follower discovery with product-focused content to engage existing audience and support conversion

  • Leverage high-performing formats (Reels, TikToks, giveaways) to scale reach and engagement during the campaign window

Results

  • +2k followers (+253%)

  • 35M impressions (+25%)

  • 786k avg daily reach (+28%)

  • 26.4k engagements (+17%)

BYLT - q4 2025 (Holiday)

Results

  • Drove +10k follower growth in Q4 (+266%) through strategic content and campaign execution

  • Scaled Instagram reach to 1.1M daily average (+98%) by repeating high-performing content formats, brand partnerships, and timely campaign content

  • Generated 308M+ impressions (+121%) and 275k+ engagements (+235%)

  • Ideated and executed high-performing content that significantly increased engagement and audience growth during peak season

Content Strategy

  • Collaborated with 11 brands to run co-branded giveaways to tap new audiences

  • Developed curated holiday content to drive holiday conversion, saves, and shares

  • Aligned posting cadence with holiday moments and sales

Creative Overview

Vans x Shopbop

Vans x Hibbett

BYLT

ROXY

Previous work (Statics, Reels, TikToks, Stories, etc.)

Lifestyle / Aspirational

Product-focused / Styling

Trend / Humor/ Relatable

Content Series

Camcorder Teasers/BTS