Social Strategy & Content Creation
BYLT Basics - q4 2025 (Holiday)
Content Strategy
Collaborated with 11 brands to run co-branded giveaways to tap new audiences
Developed curated holiday content to drives holiday conversion, saves, and shares
Aligned posting cadence with holiday moments and sales
Metrics
Drove +10k follower growth in Q4 (+266%) through strategic content and campaign execution
Scaled Instagram reach to 1.1M daily average (+98%) by repeating high-performing content formats, brand partnerships, and timely campaign content
Generated 308M+ impressions (+121%) and 275k+ engagements (+235%)
Ideated and executed high-performing content that significantly increased engagement and audience growth during peak season
BYLT Basics - q1 2026 - Drop 3 campaign (3-week activation)
Content Strategy
Implemented a pre-launch strategy by rolling out teaser content in the week leading up to the drop, increasing awareness and intent ahead of launch
Balanced aspirational content to drive non-follower discovery with product-focused content to engage existing audience and support conversion
Leverage high-performing formats (Reels, TikToks, giveaways) to scale reach and engagement during the campaign window
Results
+2k followers (+253% growth) in followers in 3 weeks
34.9M impressions (+25%)
786k avg daily reach (+28%)
26.4k engagements (+17%)
Creative Overview
Vans x Shopbop
Vans x Hibbett
BYLT Basics
ROXY
Previous work (Statics, Reels, TikToks, Stories, etc.)
Lifestyle / Aspirational
Product-focused / Styling
Trend / Humor/ Relatable
Content Series
Camcorder Teasers/BTS