VANS
Experiental
Vans x Free People Festival Gifting Suite
To celebrate the launch of the Vans new style, the Super Lowpro, we hosted a pre-Coachella gifting suite at the FP Studio City location
50 VIP attendees
Pair of Vans and FP gift card to all guests
5 paid influencers
DJ
Refreshments and light bites
Results
+66% units sold compared to previous period TY
+77% demand compared to previous period TY
+61% PDP view compared to previous period TY
Vans x Lulus Launch Party
To announce the Vans launch at Lulus.com, we hosted an influencer event at Lulus Melrose flagship store.
Paid influencer host: Brit Harvey
50 VIP attendees
A pair of Vans gifted to each attendee + a custom Vans candle and tote
Custom engraved bracelets
Light bites and refreshments
DJ
Results
1.1 million impressions
6.8 million reach
EMV: 5.4x spend
+25% units sold
Paid Influencer Partnerships
Digital
