BYLT · Q2 2026 · BYLT FOR THE JOURNEY
BYLT for the Journey: nearly 4x the account’s engagement rate
Resort-leaning, warm-weather styles that go from poolside lounging to everyday summer life.
CHALLENGE
Launch a resort-leaning summer collection and make it feel like part of followers’ real summer plans, not just another product drop.
WHAT I DID
Built a five-week organic rollout of 13 feed posts and 6 Reels, mixing behind-the-scenes shoot content, lifestyle storytelling and in-person event recaps.
RESULT
Campaign posts earned a 0.89% engagement rate, nearly 4x the account average, and 99K Reel views.
Brand
BYLT
Timeframe
Q2 2026, May 22 – June 25
Channel
Role
Social Media & Content Specialist
Format
Carousels, Reels, Stories, event recaps
~4x
Engagement rate vs. account avg. (0.89%)
99K
Reel views
22K
Top post reach
+6.2K
Net new followers
Instagram only · campaign posts vs. account average, May 22 – Jun 25
STRATEGY
01 — Behind the scenes
Brought followers into the summer shoot with BTS content, including iPhone vs. camera and an inside look at Cabo, so the collection felt lived-in.
02 — Lifestyle-first storytelling
Framed pieces around summer moments (slow mornings, golden hour, a swim) under #BYLTforlife, so the content sold the season, not just the fit.
03 — Community building
Recapped Move with BYLT, a summertime outdoor yoga event, and a private pop-up in feed to build community around the season.
04 — Culture moment
Closed with @gronk in the OC, the campaign’s top post by reach (22K) and engagement rate (1.05%).
TOP POST · MOVE WITH BYLT RECAP
37.9K views · 20.1K accounts reached · 80 likes
THE CREATIVE
