BYLT · Q1 2026 · MODERN MEMBERSHIP
Modern Membership: building intent before launch day
Designed for modern life, on and off the course and court.
CHALLENGE
Create buzz ahead of the Modern Membership launch so the audience was ready to buy on launch day while growing the community beyond existing followers.
WHAT I DID
Built intent with a pre-launch teaser week, then balanced discovery content with product-focused posts.
RESULT
35M impressions and +2K followers (+253%).
Brand
BYLT
Timeframe
Q1 2026, 3 weeks
Channel
Instagram + TikTok
Role
Social Media & Content Specialist
Format
Reels, TikToks, statics, giveaways
35M
786K
Impressions · +25%
Avg. daily reach · +28%
26.4K
+2K
Engagements · +17%
Followers · +253%
Instagram only · organic + paid · vs. previous quarter
STRATEGY
01 — Pre-launch teaser week
Rolled out teaser content the week before the drop to build awareness and intent.
02 — Discovery + product content
Paired aspirational content for non-follower discovery with product-focused posts for the existing audience.
03 — Scale what performs
Leveraged high-performing formats (Reels, TikToks, giveaways) to scale reach and engagement.
04 — Reach beyond followers
Drove discovery beyond the existing audience: 77.8% of Reel viewers were non-followers.
TOP POST
26K views · 20K accounts reached · 18 shares
THE CREATIVE
