BYLT · Q3 2026 · EVERYDAY DENIM LAUNCH
Everyday Denim Launch: 40M impressions in two weeks
BYLT’s first denim collection, made for everyday wear.
CHALLENGE
Introduce a new denim category with a high-visibility, brand-elevating launch designed to drive rapid awareness and new-audience reach.
WHAT I DID
Planned an 11-post, Reels-first launch mixing editorial, product, and fit-guide content.
RESULT
40M impressions (+224%) and 68K engagements (+304%) in two weeks.
Brand
BYLT
Timeframe
Q3 2026, 2 weeks
Channel
Role
Social Media & Content Specialist
Format
Reels, carousels, statics, UGC
40M
713K
Impressions · +224%
Reach · +47%
68K
+5K
Engagements · +304%
Net new followers
Instagram only · organic + paid · vs. previous 30 days
STRATEGY
01 — Format-diverse rollout
11 posts across editorial imagery, product storytelling, Reels, carousels, a hi-res fit guide, UGC, and lo-fi content.
02 — Reels-first reach
Prioritized Reels to put denim content in front of non-followers.
03 — Discovery + storytelling
Paired discovery content with product and editorial storytelling to show the collection, styling, and fit.
TOP POST · TEASER
18K+ unique viewers · 26 comments · 23 shares · 18 saves
THE CREATIVE
